Feb 19, 2021As Facebook and Australia Battle, Can Cooler Heads Prevail?It’s not too late to find middle ground Down under, the news about the news is not good. Facebook followed through this week on its promise to restrict publishers and people in Australia from sharing or viewing news content. …Facebook3 min readFacebook3 min read
Feb 4, 2021Getting Impeached is Bad (But Losing Your Twitter Account is Worse)Having lost his MAGA-phone, former President Trump plots his next move The impeachment trial of former President Donald Trump is set to commence on February 9, and while that will generate plenty of political headlines, its outcome may not matter nearly as much as something Trump has already lost: his…Big Tech2 min readBig Tech2 min read
Jan 19, 2021Parler May Deserve Its Ban — But Who Comes Next?We shouldn’t outsource our hardest decisions to tech companies Jan 19, 2021 | Blog, Data Analysis By Jim Anderson | CEO, SocialFlow The social networking app Parler remains offline more than two weeks after Google, Apple, and Amazon removed the app from their platforms. …Parler4 min readParler4 min read
Nov 24, 2020Here is What Social Media Users Share Without Actually ReadingIt’s not as common as you think — Conventional wisdom says that consumers on social media routinely share stories they haven’t read. Anxiety about this behavior spikes around elections, and Twitter even rolled out a feature this year that asks users if they are really sure they want to retweet a link they have not tapped on.Social Media3 min readSocial Media3 min read
Nov 17, 2020Covid Coverage Trumps News About Election FraudPandemic coverage stays center stage as interest in the presidential election wanes. In a normal election year, a presidential candidate refusing to concede an election would be an all-consuming news event. But 2020 has been anything but conventional, and that’s reflected in consumers’ news habits. …2 min read2 min read
Nov 10, 2020The Most Clicked-on Articles on Facebook Leading up to the Election Had Nothing to do With PoliticsThe 2020 presidential election may have been the most contentious political battle in American history, but you wouldn’t know it by looking at the list of the most clicked-on articles on Facebook in the days leading up to the election. …Election 20203 min readElection 20203 min read
Sep 11, 2020The Subscription Paradox: Grow Faster by Acquiring Fewer SubscribersIn an industry ripe with catch phrases, few lines generated more grimaces than “the pivot to paid.” But lo and behold, the pivot appears to be working. Publishers like The New York Times, The Washington Post, and The Wall Street Journal are all coming off victory laps celebrating subscriber milestones…Subscription4 min readSubscription4 min read
Aug 31, 2020The Tick Tock on Tik TokTikTok’s parent company ByteDance is reportedly close to a deal to sell its U.S. business. It’s a high-stakes negotiation, with a purchase price that will likely be in the tens of billions of dollars. It’s also possible that ByteDance could choose not to sell at all, forcing a showdown with…Tik Tok3 min readTik Tok3 min read
Aug 30, 2018“Why Blockchain?”This morning SocialFlow made the public announcement of its Universal Attention Token, or UAT. But I won’t use this post to talk about the specifics of the offering (see our announcement, check out our website, and read our white paper). Instead, I’d like to address the question “Why Blockchain?” It’s…Blockchain4 min readBlockchain4 min read
Aug 18, 201815% of Social Posts Generate 90% of ReachI’ve had a number of recent meetings with executives on the advertising buy side; most commonly from media buying agencies, but also CMOs and other brand marketers. In preparing for one of those meetings, I asked our team to pull one day of Facebook data from the SocialFlow platform. …Social Media3 min readSocial Media3 min read
